4 original Restronomics reports and 20 curated picks from NRA, McKinsey, Deloitte, RedSeer and more — each with a note on what to read first.
20 reports.
The labor cost benchmarks are the most useful section for multi-unit operators. Skip the consumer survey — sample skews older and dine-in-heavy.
Best read as a primer on where institutional money is flowing. Useful for operators raising capital — frames the deck conversation.
The most reliable real-time read on US consumer behavior. The daypart shift data is the leading indicator for menu strategy 12-18 months out.
The "fastest-shrinking chains" list signals which segments operators are exiting. Use it to time entry into a niche being abandoned by majors.
Self-serving but data-dense. Read it for the order-volume trends, ignore the framing around platform-vs-direct economics — that's their narrative, not yours.
RedSeer reports are denser than Western consultancies — set aside 90 minutes. The cloud kitchen contribution-margin analysis is particularly clear-eyed.
The labor-cost benchmarks by service format are the most actionable section. Skip the M&A predictions — they're directionally fine but commercially useless for single-unit operators.
Less useful for pure-play independent restaurants. Read it if you operate inside hotels or have hotel groups as clients.
Consumer panel data is reliable but lagging. Use as a baseline check — don't chase the headlines, the tactical takeaways are usually 6 months stale.
Strong on format-vs-format margin comparisons. Light on India and SEA realities — assume their numbers are US/EU-skewed. Section 4 on virtual brands is the most practical for cloud-kitchen operators.
The flavor adoption curves are gold for menu R&D — find ingredients trending up but not yet at "saturation" stage to differentiate.
Most useful for operators contemplating an exit or growth-equity raise. The "valuation multiples by format" table is the practical centerpiece.
The "labor cost as % of sales by service style" chart is ground truth — anchor your own cost reviews to these numbers.
The cloud kitchen segment sizing is more conservative than RedSeer — Euromonitor undercounts pure-play DSP-native brands. Use both side-by-side.
Pages 12-18 (operator profitability levers) are the part to read. The rest is corporate strategy framing aimed at chains and franchisors.
The single most cited Indian F&B report. The "unorganized sector" sizing is necessarily fuzzy but the organized-sector data is solid. Required reading for anyone pitching India F&B.
Mandatory reading if you operate in India. The aggregator-commission analysis (Zomato/Swiggy take rates) is unusually frank for a Big Four report.
Useful as a 12-month strategy frame. The "Gen Z spend share" data is overcooked — assume 30% directional inflation. The "experience tier pricing" matrix is genuinely worth saving.
The repeat-customer benchmark by cuisine type (page 23) is the most quotable stat in any tech vendor report this year. Worth the email gate.
For operators considering APAC expansion: the country-level economic-density rankings (sales-per-capita-per-cuisine) are the right frame for site selection.