Restronomics
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What Diners Want and How Restaurants Can Win Them Back

Based on a BCG survey of 6,000 US consumers, it finds roughly a third cut back on restaurant spending in the past six months, with higher prices a key reason, and advises restaurants to let their brand's value proposition guide growth.

Restronomics take

Directly about the price-value squeeze; read it alongside Bain's brief on the same problem.

What’s in it
Based on a BCG survey of 6,000 US consumers, it finds roughly a third cut back on restaurant spending in the past six months, with higher prices a key reason, and advises restaurants to let their brand's value proposition guide growth.
Consumer TrendsPricingUS Market
Read the full report at Boston Consulting Group

This report lives at Boston Consulting Group. We curated it because we found it valuable for F&B operators.

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