Restronomics
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What US Consumers Want from Restaurants in 2026

McKinsey's analysis of how cost-consciousness, changing tastes and channel choices are reshaping US restaurants, drawn from its consumer surveys. Free, with a downloadable PDF.

Restronomics take

A short, free read on how price-sensitive diners are choosing between channels.

What’s in it
McKinsey's analysis of how cost-consciousness, changing tastes and channel choices are reshaping US restaurants, drawn from its consumer surveys. Free, with a downloadable PDF.
Consumer TrendsPricingUS Market
Read the full report at McKinsey & Company

This report lives at McKinsey & Company. We curated it because we found it valuable for F&B operators.

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