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How Burger King is Winning Back Guests, One Whopper at a Time
On April 20, at 11:43 a.m., RBI CEO Josh Kobza received an email that changed the rest of his day. It was from a customer named Jim. After watching a recent Burger King commercial, he stopped at a restaurant to try a Whopper, something he hadn’t done in decades.
via QSR Magazine··22 min