How AI Is Rewiring The Consumer Growth Stack Across India’s B2C Economy
John Wanamaker, one of the biggest retailers of the 1900s, once said, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” And marketers held this as an absolute for a hundred years. But the truth is, it wasn’t just a marketing problem.
Worth a read for people-focused operators. Published by Inc42 — context above is the source's own framing.
John Wanamaker, one of the biggest retailers of the 1900s, once said, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” And marketers held this as an absolute for a hundred years. But the truth is, it wasn’t just a marketing problem.
This article lives at Inc42. We linked it because we found it valuable for F&B operators.
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Curated industry coverage by the Restronomics editorial team. Each article is selected from approved F&B publications and includes a Restronomics editor take.
This story was originally published on QSR. To receive daily news and insights, subscribe to our free daily QSR AM Jolt. Black Rock Coffee Bar is firmly in its scale-up chapter, having recently debuted restaurant No. 200 following 42 openings over the past four quarters.
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