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How AI Is Rewiring The Consumer Growth Stack Across India’s B2C Economy
John Wanamaker, one of the biggest retailers of the 1900s, once said, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” And marketers held this as an absolute for a hundred years. But the truth is, it wasn’t just a marketing problem.
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John Wanamaker, one of the biggest retailers of the 1900s, once said, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” And marketers held this as an absolute for a hundred years. But the truth is, it wasn’t just a marketing problem.
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