Fewer Than 10 Percent of Drive-Thru Orders Include an Upsell. Here’s Why
This story was originally published on QSR. To receive daily news and insights, subscribe to our free daily QSR AM Jolt.The math changes dramatically when the offer is contextual. “Would you like fries with that?” may be the most recognizable upsell in food service.
Your drive-thru staff’s ability to suggest relevant add-ons matters more than generic prompts—contextual offers could lift sales without extra effort. Test framing upsells around the core order to see what sticks with your customers.
This story was originally published on QSR. To receive daily news and insights, subscribe to our free daily QSR AM Jolt.The math changes dramatically when the offer is contextual. “Would you like fries with that?” may be the most recognizable upsell in food service.
This article lives at QSR Magazine. We linked it because we found it valuable for F&B operators.
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Curated industry coverage by the Restronomics editorial team. Each article is selected from approved F&B publications and includes a Restronomics editor take.
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