Free Restaurant Instagram Templates
Ten ready-made Instagram posts and stories for restaurants — specials, events, reviews, menu highlights.
What's Inside
About This 10 Social Media Templates
The pack covers the posts a restaurant makes most often: a daily special, a happy-hour promo, a new menu item, a customer review, an event announcement, weekend brunch, a holiday special, a menu-highlight carousel, and two stories — a poll and a behind-the-scenes. Each is a single HTML file sized for Instagram, with the text you need to change marked in [BRACKETS] and the colours set in a few lines of CSS.
Who Should Use This 10 Social Media Templates?
An owner or manager doing their own social media who wants a finished layout to adapt rather than a blank canvas.
Quick Start Guide
- 1Unzip the pack and open any template in your browser (Chrome works best)
- 2Replace the placeholder text in [BRACKETS] with your own
- 3Change the brand colours in the CSS at the top of the file if you want to
- 4Save it as an image — a screenshot at the stated size, or print to PDF — and add your food photo in Canva or any editor
The Resource
Weekly Content Calendar Template
| Day | Content Type | Caption Framework | Best Time to Post |
|---|---|---|---|
| Monday | Behind-the-scenes | "Starting the week with [prep/recipe/team activity]..." + question | 11am-1pm |
| Tuesday | Menu spotlight | "Meet our [dish name]. [2-sentence story about the dish]" + CTA | 5pm-7pm |
| Wednesday | Customer feature / review | "[Customer name] said it best: '[quote]'" + thank you | 12pm-2pm |
| Thursday | Reel / video | Trending audio + plating, cooking, or vibe video (15-30 sec) | 6pm-8pm |
| Friday | Weekend special / event | "This weekend only: [offer]. [Urgency line]" + booking CTA | 11am-1pm |
| Saturday | Story-only: live updates | Stories from service: busy kitchen, happy tables, specials board | Throughout service |
| Sunday | Warm / personal | "Sunday [tradition at your restaurant]..." + community feel | 10am-12pm |
Caption Templates (Copy & Customize)
- 1NEW DISH: "Something new just hit the menu 👀 [Dish name]: [1-line description]. Available [when]. Who's trying it first? Tag someone who needs to see this."
- 2BEHIND THE SCENES: "What [time] looks like in our kitchen. [Describe what's happening]. This is what goes into every plate we send out."
- 3CUSTOMER LOVE: "This made our day 🙏 [paste review or quote]. Thank you [name] — moments like these are why we do what we do."
- 4SPECIAL OFFER: "[Offer details]. This [weekend/week] only. [How to claim: walk in, order online, use code]. Don't sleep on this one."
- 5TEAM SPOTLIGHT: "Meet [Name], our [role]. [Fun fact or what they bring to the team]. Next time you're in, say hi 👋"
- 6SEASONAL: "[Season] is here and our menu is ready. New this [month]: [2-3 items]. Which one are you starting with?"
- 7THROWBACK / STORY: "[X] years ago, we [origin story moment]. Today, [where you are now]. Thank you for being part of this journey."
Hashtag Strategy
Use 15-20 hashtags per post, organized in 3 tiers: Tier 1 (5 hashtags) — Location-specific: #[YourCity]Eats #[YourNeighborhood]Food #[YourCity]Restaurants #[YourCity]Foodie #BestOf[YourCity] Tier 2 (5-7 hashtags) — Cuisine/niche: #[YourCuisine]Food #[DishType]Lovers #FoodPorn #InstaFood #RestaurantLife #ChefLife Tier 3 (5-8 hashtags) — Branded + trending: #[YourRestaurantName] #[YourBrandedHashtag] + 3-4 currently trending food hashtags Rotate Tier 2 and 3 hashtags weekly to reach different audiences. Keep Tier 1 constant.
Instagram Reels Ideas (15-30 seconds each)
0/8 completed
Frequently Asked Questions
Just a web browser. Each template is an HTML file: open it, replace the bracketed text, and save it as an image. No Canva account or design software is required, though you can drop the result into Canva to add a photo.
Yes. The colours are set in a few lines of CSS at the top of each file — change them once per template to match your brand.
Instagram feed posts are 1080×1080 and the two stories are 1080×1920. There are no Facebook-specific sizes in the pack.
Want this running in your outlets, not just on paper?
Restronaut builds the systems behind guides like this one for F&B and hospitality businesses: menus, costing, ordering and the reporting that ties them together.
10 Social Media Templates
HTML Templates · 10 minutes per post
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