Zepto’s New Game Plan, Layoffs At Zomato & More
Zepto’s Retention Playbook After postponing its IPO in July, Zepto is now trying to fix its unit economics. The quick commerce giant is pulling back on discounts, increasing free-delivery thresholds and pushing a paid loyalty programme to chase profitability.
Worth a read for people-focused operators. Published by Inc42 — context above is the source's own framing.
Zepto’s Retention Playbook After postponing its IPO in July, Zepto is now trying to fix its unit economics. The quick commerce giant is pulling back on discounts, increasing free-delivery thresholds and pushing a paid loyalty programme to chase profitability.
This article lives at Inc42. We linked it because we found it valuable for F&B operators.
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Curated industry coverage by the Restronomics editorial team. Each article is selected from approved F&B publications and includes a Restronomics editor take.
Zomato lays off 250 employees as customer support operations restructured
Food delivery major Zomato has reportedly laid off around 250 employees in its latest round of workforce restructuring.
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