Zepto’s Battle Beyond Speed
For Blinkit, Zepto and Swiggy Instamart, much of the post-pandemic era was spent persuading urban Indians to prioritise convenience over value, with groceries delivered in minutes serving as their biggest differentiator.
Worth a read for people-focused operators. Published by Inc42 — context above is the source's own framing.
For Blinkit, Zepto and Swiggy Instamart, much of the post-pandemic era was spent persuading urban Indians to prioritise convenience over value, with groceries delivered in minutes serving as their biggest differentiator.
This article lives at Inc42. We linked it because we found it valuable for F&B operators.
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Curated industry coverage by the Restronomics editorial team. Each article is selected from approved F&B publications and includes a Restronomics editor take.
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