Yash Raj Films Backs Rusk Media To Expand Into Vertical Entertainment
Bollywood production house Yash Raj Films has made a “strategic investment” in digital entertainment startup Rusk Media to expand its digital offerings, focused around Gen Z and Gen Alpha audiences. The financial deals of the announcement were not disclosed by YRF.
Worth a read for people-focused operators. Published by Inc42 — context above is the source's own framing.
Bollywood production house Yash Raj Films has made a “strategic investment” in digital entertainment startup Rusk Media to expand its digital offerings, focused around Gen Z and Gen Alpha audiences. The financial deals of the announcement were not disclosed by YRF.
This article lives at Inc42. We linked it because we found it valuable for F&B operators.
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