Linked Read
Yash Raj Films Backs Rusk Media To Expand Into Vertical Entertainment
Bollywood production house Yash Raj Films has made a “strategic investment” in digital entertainment startup Rusk Media to expand its digital offerings, focused around Gen Z and Gen Alpha audiences. The financial deals of the announcement were not disclosed by YRF.
Restronomics take
Worth a read for people-focused operators. Published by Inc42 — context above is the source's own framing.
From the article
Bollywood production house Yash Raj Films has made a “strategic investment” in digital entertainment startup Rusk Media to expand its digital offerings, focused around Gen Z and Gen Alpha audiences. The financial deals of the announcement were not disclosed by YRF.
Read the full article at Inc42
This article lives at Inc42. We linked it because we found it valuable for F&B operators.
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