Why Value Isn’t a Price Tag. It’s a Menu Decision
The challenge is that promotional value is easy to measure. The $5 meal deal had a good run. So did the BOGO.
Worth a read for people-focused operators. Published by QSR Magazine — context above is the source's own framing.
The challenge is that promotional value is easy to measure. The $5 meal deal had a good run. So did the BOGO.
This article lives at QSR Magazine. We linked it because we found it valuable for F&B operators.
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Curated industry coverage by the Restronomics editorial team. Each article is selected from approved F&B publications and includes a Restronomics editor take.
This story was originally published on FSR. To receive daily news and insights, subscribe to our free daily FS Insider.BJ's same-store sales rose 6.5 percent in Q2. BJ’s Restaurants aptly calls its Q2 “Celebration Season” because of Mother’s Day, Father’s Day, and graduations.
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