Whit’s Frozen Custard Opening in Lexington, South Carolina
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If you’re expanding a dessert concept, consider whether your market can support a niche brand like Whit’s—its success depends on strong local demand for premium frozen custard. This move suggests the brand is betting on regional growth, so watch how it performs in a smaller city before planning similar rollouts.
This story was originally published on QSR. To receive daily news and insights, subscribe to our free daily QSR AM Jolt.
This article lives at QSR Magazine. We linked it because we found it valuable for F&B operators.
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This story was originally published on QSR. To receive daily news and insights, subscribe to our free daily QSR AM Jolt.
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