Linked Read
Value for Restaurants is an Economics Discipline, Not a Coupon Strategy
When McDonald’s CEO Chris Kempczinski said publicly that combo meals priced above $10 were damaging value perception, it forced the company to lean into value meals to restore traffic. That is the kind of structural fix that comes after value perception has already eroded.
Restronomics take
Worth a read for people-focused operators. Published by QSR Magazine — context above is the source's own framing.
From the article
When McDonald’s CEO Chris Kempczinski said publicly that combo meals priced above $10 were damaging value perception, it forced the company to lean into value meals to restore traffic. That is the kind of structural fix that comes after value perception has already eroded.
Read the full article at QSR Magazine
This article lives at QSR Magazine. We linked it because we found it valuable for F&B operators.
Restronomics Editorial
Contributor
Curated industry coverage by the Restronomics editorial team. Each article is selected from approved F&B publications and includes a Restronomics editor take.
Restaurant Industry Intelligence
Data-driven insights, trends, and analysis for food & beverage professionals.
Subscribe Free