Value for Restaurants is an Economics Discipline, Not a Coupon Strategy
When McDonald’s CEO Chris Kempczinski said publicly that combo meals priced above $10 were damaging value perception, it forced the company to lean into value meals to restore traffic. That is the kind of structural fix that comes after value perception has already eroded.
Worth a read for people-focused operators. Published by QSR Magazine — context above is the source's own framing.
When McDonald’s CEO Chris Kempczinski said publicly that combo meals priced above $10 were damaging value perception, it forced the company to lean into value meals to restore traffic. That is the kind of structural fix that comes after value perception has already eroded.
This article lives at QSR Magazine. We linked it because we found it valuable for F&B operators.
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Curated industry coverage by the Restronomics editorial team. Each article is selected from approved F&B publications and includes a Restronomics editor take.
This story was originally published on QSR. To receive daily news and insights, subscribe to our free daily QSR AM Jolt.The market's response to that hesitation has been to remove it with speed. Restaurant operators have largely made peace with artificial intelligence.
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