The Story of Where Chipotle Got Off Track, and How it Found its Way Back
Some analysts have suggested Chipotle is too busy. Not in the consumer sense, but in the number of initiatives unfurling across the brand, from menu to equipment to digital. But CEO Scott Boatwright counters this is nothing new.
Worth a read for people-focused operators. Published by QSR Magazine — context above is the source's own framing.
Some analysts have suggested Chipotle is too busy. Not in the consumer sense, but in the number of initiatives unfurling across the brand, from menu to equipment to digital. But CEO Scott Boatwright counters this is nothing new.
This article lives at QSR Magazine. We linked it because we found it valuable for F&B operators.
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Curated industry coverage by the Restronomics editorial team. Each article is selected from approved F&B publications and includes a Restronomics editor take.
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