The End Of The ROAS Era In D2C?
For over a decade, the D2C playbook was built on a simple premise: buy attention on Meta and Google, acquire customers at scale, and optimise using clear performance metrics such as return on ad spend (ROAS).
Worth a read for people-focused operators. Published by Inc42 — context above is the source's own framing.
For over a decade, the D2C playbook was built on a simple premise: buy attention on Meta and Google, acquire customers at scale, and optimise using clear performance metrics such as return on ad spend (ROAS).
This article lives at Inc42. We linked it because we found it valuable for F&B operators.
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Curated industry coverage by the Restronomics editorial team. Each article is selected from approved F&B publications and includes a Restronomics editor take.
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