Swish Buys Itself More Time At The Quick Food Table
In August 2024, Inc42 asked whether Swish could pull off what Zomato couldn’t. Two years on, the question has turned on its head. Zomato has quit. So have Swiggy, Rebel Foods and Zing. Swish is still here.

Worth a read for markets-focused operators. Published by Inc42 — context above is the source's own framing.
In August 2024, Inc42 asked whether Swish could pull off what Zomato couldn’t. Two years on, the question has turned on its head. Zomato has quit. So have Swiggy, Rebel Foods and Zing. Swish is still here.
This article lives at Inc42. We linked it because we found it valuable for F&B operators.
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Curated industry coverage by the Restronomics editorial team. Each article is selected from approved F&B publications and includes a Restronomics editor take.
Eternal’s food delivery arm Zomato has begun charging an additional ‘Pay on delivery’ fee on some cash-on-delivery (COD) orders, with the charge varying across transactions. Inc42 reviewed multiple orders on which Zomato levied the new fee.
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