Linked Read
Smoothie King is Reclaiming the Category it Created
For more than 50 years, Smoothie King has built its business on a simple premise—make nutrition taste good. The brand coined the term “smoothie” in 1973 and spent decades crafting recipes with nutritionists and developing a menu around function as much as flavor.
Restronomics take
Worth a read for people-focused operators. Published by QSR Magazine — context above is the source's own framing.
From the article
For more than 50 years, Smoothie King has built its business on a simple premise—make nutrition taste good. The brand coined the term “smoothie” in 1973 and spent decades crafting recipes with nutritionists and developing a menu around function as much as flavor.
Read the full article at QSR Magazine
This article lives at QSR Magazine. We linked it because we found it valuable for F&B operators.
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