Men’s Ethnic Wear Gets Its Second Wave
For decades, the average Indian man’s festive wardrobe was simple. One dependable kurta that was worn for Diwali, family functions, office celebrations and the odd festive ceremony or ritual.

Worth a read for people-focused operators. Published by Inc42 — context above is the source's own framing.
For decades, the average Indian man’s festive wardrobe was simple. One dependable kurta that was worn for Diwali, family functions, office celebrations and the odd festive ceremony or ritual.
This article lives at Inc42. We linked it because we found it valuable for F&B operators.
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Curated industry coverage by the Restronomics editorial team. Each article is selected from approved F&B publications and includes a Restronomics editor take.
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