Meet The 50 D2C Brands From D2CX By Inc42’s 8th Cohort
Saturation doesn’t seem to be a concern that plagues India’s D2C boom. What began as a handful of digital-first brands challenging legacy incumbents has evolved into a $65 Bn market spanning everything from beauty and fashion to food and home essentials.

Worth a read for people-focused operators. Published by Inc42 — context above is the source's own framing.
Saturation doesn’t seem to be a concern that plagues India’s D2C boom. What began as a handful of digital-first brands challenging legacy incumbents has evolved into a $65 Bn market spanning everything from beauty and fashion to food and home essentials.
This article lives at Inc42. We linked it because we found it valuable for F&B operators.
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Curated industry coverage by the Restronomics editorial team. Each article is selected from approved F&B publications and includes a Restronomics editor take.
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