KFC’s Next Global Chapter Will Be ‘Unmistakably’ Bold and True to the Brand
Valerie Kubizniak has worked at KFC’s parent company, Yum! Brands, since 2007, starting in Australia. The chicken category those days was, understandably, a rather different arena when it came to how consumers accessed brands and the competitive field.
Worth a read for markets-focused operators. Published by QSR Magazine — context above is the source's own framing.
Valerie Kubizniak has worked at KFC’s parent company, Yum! Brands, since 2007, starting in Australia. The chicken category those days was, understandably, a rather different arena when it came to how consumers accessed brands and the competitive field.
This article lives at QSR Magazine. We linked it because we found it valuable for F&B operators.
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Curated industry coverage by the Restronomics editorial team. Each article is selected from approved F&B publications and includes a Restronomics editor take.
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