How Zeelab Is Turning Its Affordable Pharma Play Into A ₹200 Cr Business
For most consumer businesses, a lower price is a unique selling proposition (USP). But for Zeelab Pharmacy founder and CEO Rohit Mukul, it is a more fundamental need and a way to correct a market where consumers have historically had little choice.

Worth a read for people-focused operators. Published by Inc42 — context above is the source's own framing.
For most consumer businesses, a lower price is a unique selling proposition (USP). But for Zeelab Pharmacy founder and CEO Rohit Mukul, it is a more fundamental need and a way to correct a market where consumers have historically had little choice.
This article lives at Inc42. We linked it because we found it valuable for F&B operators.
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Curated industry coverage by the Restronomics editorial team. Each article is selected from approved F&B publications and includes a Restronomics editor take.
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