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How Elements Wellness Borrowed Eureka Forbes’ Playbook To Build A ₹1,264 Cr Wellness Brand

In the early 2010s, Rajesh Chandan, then in his 30s and years before he founded IndiaShoppe in 2013, faced a health scare that changed the course of his life. He suffered from debilitating weakness and frequent fevers.

Restronomics Editorial

Contributor

·Aug 3, 2026·9 min read
How Elements Wellness Borrowed Eureka Forbes’ Playbook To Build A ₹1,264 Cr Wellness Brand
Restronomics take

Worth a read for people-focused operators. Published by Inc42 — context above is the source's own framing.

From the article
In the early 2010s, Rajesh Chandan, then in his 30s and years before he founded IndiaShoppe in 2013, faced a health scare that changed the course of his life. He suffered from debilitating weakness and frequent fevers.
Read the full article at Inc42↗

This article lives at Inc42. We linked it because we found it valuable for F&B operators.

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Restronomics Editorial

Contributor

Curated industry coverage by the Restronomics editorial team. Each article is selected from approved F&B publications and includes a Restronomics editor take.

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