How Burger King is Winning Back Guests, One Whopper at a Time
On April 20, at 11:43 a.m., RBI CEO Josh Kobza received an email that changed the rest of his day. It was from a customer named Jim. After watching a recent Burger King commercial, he stopped at a restaurant to try a Whopper, something he hadn’t done in decades.
Worth a read for people-focused operators. Published by QSR Magazine — context above is the source's own framing.
On April 20, at 11:43 a.m., RBI CEO Josh Kobza received an email that changed the rest of his day. It was from a customer named Jim. After watching a recent Burger King commercial, he stopped at a restaurant to try a Whopper, something he hadn’t done in decades.
This article lives at QSR Magazine. We linked it because we found it valuable for F&B operators.
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Curated industry coverage by the Restronomics editorial team. Each article is selected from approved F&B publications and includes a Restronomics editor take.
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