Flipkart’s Next Video Commerce Bet: Microdramas
What if the next thing you buy on Flipkart starts with a love story, a cliffhanger or a 90-second drama? The ecommerce giant is betting that entertainment could become the next leg of its commerce play.
Worth a read for markets-focused operators. Published by Inc42 — context above is the source's own framing.
What if the next thing you buy on Flipkart starts with a love story, a cliffhanger or a 90-second drama? The ecommerce giant is betting that entertainment could become the next leg of its commerce play.
This article lives at Inc42. We linked it because we found it valuable for F&B operators.
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Curated industry coverage by the Restronomics editorial team. Each article is selected from approved F&B publications and includes a Restronomics editor take.
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