Firi Bags $3 Mn To Expand Beauty Quick Commerce Platform
Beauty quick commerce startup Firi has raised $3 Mn (about ₹28.8 Cr) in a seed funding round led by 360 ONE Asset, with participation from Better Capital, CRED founder Kunal Shah, and other founders and operators.

If you’re running a beauty retail or salon business, this signals that ultra-fast delivery is now a funding priority for niche e-commerce—even in beauty. Ask yourself whether your customers expect same-day or instant access to products, and if your supply chain can handle it without cutting margins.
Beauty quick commerce startup Firi has raised $3 Mn (about ₹28.8 Cr) in a seed funding round led by 360 ONE Asset, with participation from Better Capital, CRED founder Kunal Shah, and other founders and operators.
This article lives at Inc42. We linked it because we found it valuable for F&B operators.
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Urban Company pioneered the home services model in the Indian startup ecosystem and completely changed the game. It applied the food delivery aggregation idea to a far more fragmented problem: services at home.
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