bb.q Chicken Rides America’s Appetite for Korean Culture
bb.q Chicken sees significant opportunity in the Midwest. Korean culture continues to build in America. Andrew Lee, bb.q Chicken’s general manager, U.S. business development division, has definitely seen it across his six-and-a-half years at the growing chain.

Worth a read for markets-focused operators. Published by QSR Magazine — context above is the source's own framing.
bb.q Chicken sees significant opportunity in the Midwest. Korean culture continues to build in America. Andrew Lee, bb.q Chicken’s general manager, U.S. business development division, has definitely seen it across his six-and-a-half years at the growing chain.
This article lives at QSR Magazine. We linked it because we found it valuable for F&B operators.
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Curated industry coverage by the Restronomics editorial team. Each article is selected from approved F&B publications and includes a Restronomics editor take.
This story was originally published on QSR. To receive daily news and insights, subscribe to our free daily QSR AM Jolt. The quick service restaurant (QSR) industry is not the same as it once was, and businesses need to keep up if they want to remain competitive.
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