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Free Resources

Tools you’ll actually use.Guides that don’t waste your time.

Interactive calculators for the numbers operators check weekly, plus a small set of guides we’re confident are worth your email address. Nothing padded, nothing fake — every guide below is a real file, not a “coming soon.”

Tools

Live calculators — no download, no email

Flagship tool

Food cost, per dish.

The number every menu decision hangs on. Move the two sliders — it’s the same math as the full calculator, just compact enough to live right here.

$16
$5
Food cost31.3%
vs. 38% underwater line63%
Open the full calculator
Guides

Downloadable checklists, templates, and playbooks

One email, one download — we’ll add you to occasional operator updates, nothing else.

Marketing & Growth
PDF · 407 KB30-day plan
Digital Growth Checklist

A 30-day, week-by-week plan to get a restaurant's digital presence in order.

PDF · 660 KB15 min audit
15-Point Marketing Audit

Score a restaurant's digital marketing across 15 dimensions and see where to focus first.

ZIP · 13.7 KBInstant use
50 Social Media Templates

Canva templates for restaurants — daily specials, events, menu highlights, and more.

PDF · 299 KB45 min read
Social Media Marketing Guide

A restaurant social media playbook — content strategy, posting cadence, and paid ads.

Financials & Costs
XLSX · 3.3 KB30 min setup
Menu Pricing Calculator

Spreadsheet with built-in formulas for costing and pricing every item on your menu.

PDF · 467 KB20 min setup
Cost Control Checklist

Track food, labor, and overhead costs systematically instead of by feel.

Menu Design
PDF · 418 KB45 min analysis
Menu Engineering Worksheet

Categorize every menu item by profitability and popularity — Stars, Plowhorses, Puzzles, Dogs.

PDF · 392 KB30 min read
Digital Menu Design Guide

Layout, photography, and copy practices for digital menus that actually convert.

Team & Training
PDF · 446 KB1 hour setup
Staff Training Manual

A customizable onboarding, service, and food-safety manual for new hires.

Need something built around your real numbers?

The calculators above are free and generic on purpose. If you want the same math wired to your actual POS and margins, that’s what we build.