DoorDash & Uber Eats Optimization Guide
About This Resource
Delivery platforms can be incredibly profitable or a margin-killer depending on how you use them. This guide covers the algorithms that determine your ranking, the menu optimizations that increase average order value, commission negotiation strategies, and review management techniques. Based on data from restaurants that have increased their delivery revenue by 40-80% while maintaining healthy margins.
What's Included
Who Is This For?
US restaurants already on DoorDash or Uber Eats who want to improve their rankings and margins, or restaurants considering joining these platforms.
Quick Start Guide
- 1Audit your current listings using the Platform Scorecard in Section 1
- 2Implement the menu optimization tips in Section 2
- 3Apply the pricing strategy to protect your margins in Section 3
- 4Set up the review management system in Section 4
The Resource
Listing Optimization
0/6 completed
Menu Engineering for Delivery
- 1Remove items that don't travel well: crispy items that go soggy, ice cream, delicate plating
- 2Create delivery-exclusive bundles: "Family Meal Deal" or "Date Night Package" — higher AOV
- 3Price delivery menu 15-20% higher than dine-in to offset platform commissions (this is standard and accepted)
- 4Put your highest-margin, most photogenic item as the first item in each category
- 5Limit menu to 30-40 items max — too many options causes decision paralysis and slower prep
- 6Add modifiers and upsells: extra protein, side upgrades, drinks, desserts — these are pure margin
Rating & Review Strategy
0/5 completed
Pro Tip
Your first photo (hero image) determines whether someone clicks on your restaurant or scrolls past. Spend real effort on this one image — it should show your best-selling item, well-lit, on a clean background, making someone hungry. This single photo impacts your revenue more than any other listing element.
Frequently Asked Questions
The guide focuses on DoorDash and Uber Eats as the two largest US platforms, but many strategies (menu optimization, photography, review management) apply to Grubhub and other platforms as well.
Yes — Section 3 covers when and how to negotiate commissions, including volume-based leverage points and alternative partnership tiers that many restaurants don't know about.
Most restaurants see ranking improvements within 2-3 weeks of implementing the optimization checklist. Revenue increases of 20-40% are typical within the first month.
DoorDash & Uber Eats Optimization Guide
PDF Guide · 25 min read
Download coming soon — document is being finalized.
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