Concept demo — fictional brandAbout this concept
Third Cover

F&B & hospitality consulting — Arjun Mehta

01 — Index

A consultant
who shows
his working.

Third Cover is the consulting practice of Arjun Mehta — restaurants, cafés and hotel F&B, taken one venue at a time, on a method you can read before you ever pick up the phone.

Practice

Arjun Mehta

Field

F&B & hospitality

Rule

One venue at a time

Enquiries

03 — Engage

01

What the practice does

Four kinds of work. Everything else is politely declined.

  • 01

    Openings

    Concept to first service — floor, menu, roster, numbers, in one sequence.

  • 02

    Turnarounds

    Venues that trade but don’t earn. Find the leak, fix it in order of cost.

  • 03

    Menus & margins

    What the kitchen cooks, what it costs, and what the card should say.

  • 04

    Teams

    Rosters, roles and the handover that lets a venue run without its owner.

02

Position

Why the site reads like a manual: because the work does.

Most consulting is sold the way fog is sold — you find out what you bought when it lifts. I work the other way around. The method is written down, numbered, and published on this site. The engagement models have fixed prices and fixed ends. What varies is your venue, not the process.

I don’t publish client names or before-and-after numbers, and I distrust consultants who do — good venues buy quiet advice, and a dining room is not a data sheet. What I can show you is exactly how the work runs, week by week, and what lands on your desk at the end of each phase. Read it. If the method holds up, we should talk.

  • 02.1The method is public. Read it before you pay for it.
  • 02.2Prices are printed. The table on page 03 is the whole pitch.
  • 02.3No client names. The work stays quiet; the method speaks.

Fig. 01, right — the consultant. Figs. 02–03, below — the work.

Arjun Mehta standing with arms folded in a bright dining room with a deep green feature wall
Fig. 01The consultant, in somebody else's dining room — where all the useful thinking happens.

03

Fieldwork

The method happens in rooms, not in slide decks.

Arjun walking a dining room with a chef, the venue's floor plan drawn across the floor between the tables
Fig. 02The walkthrough — phase 1 begins on the floor, plan underfoot, chef alongside.
A closed dining room mid-reset, dust in the sunlight, one green chair set down among stacked black ones
Fig. 03The reset — phase 3 in progress: one room, taken apart in sequence, put back better.

04

The method, in four phases

Documented in full on page 02.

1

Diagnose

2

Design

3

Implement

4

Hand over