01 — Index
A consultant
who shows
his working.
Third Cover is the consulting practice of Arjun Mehta — restaurants, cafés and hotel F&B, taken one venue at a time, on a method you can read before you ever pick up the phone.
01
What the practice does
Four kinds of work. Everything else is politely declined.
01
Openings
Concept to first service — floor, menu, roster, numbers, in one sequence.
02
Turnarounds
Venues that trade but don’t earn. Find the leak, fix it in order of cost.
03
Menus & margins
What the kitchen cooks, what it costs, and what the card should say.
04
Teams
Rosters, roles and the handover that lets a venue run without its owner.
02
Position
Why the site reads like a manual: because the work does.
Most consulting is sold the way fog is sold — you find out what you bought when it lifts. I work the other way around. The method is written down, numbered, and published on this site. The engagement models have fixed prices and fixed ends. What varies is your venue, not the process.
I don’t publish client names or before-and-after numbers, and I distrust consultants who do — good venues buy quiet advice, and a dining room is not a data sheet. What I can show you is exactly how the work runs, week by week, and what lands on your desk at the end of each phase. Read it. If the method holds up, we should talk.
- 02.1The method is public. Read it before you pay for it.
- 02.2Prices are printed. The table on page 03 is the whole pitch.
- 02.3No client names. The work stays quiet; the method speaks.
Fig. 01, right — the consultant. Figs. 02–03, below — the work.

03
Fieldwork
The method happens in rooms, not in slide decks.


04
The method, in four phases
Documented in full on page 02.
1
Diagnose
2
Design
3
Implement
4
Hand over